BASIC INFORMATION ABOUT TWO T.V. NETWORKS 5
BasicInformation about Two T.V. Networks
PBSentails an American non-profit public broadcaster that has a total of354 member television stations sharing collective ownership. PBS hasits headquarters in Arlington, Virginia. This network is the mostoutstanding supplier of television programs to the public televisionstations in the U.S. However, the network is not responsible for allprograms on public T.V. stations. PBS became launched in 1970 and hasa subsidiary known as National Datacast (NDI) that provides datacasting services through member stations. PBS obtains its fundingfrom different sources including corporations, foundations, privatecitizens and government agencies. The network’s mission statemententails creating content, which educates, informs and inspires. Onthe other hand the value statement for the network is “PBS isAmerica’s largest classroom, the country’s largest stage for artsand a trusted window of the world” (PBS Website). A company shouldbe offered the tax exempt status if it focuses on providing publicgoods rather than private goods. PBS offers public goods, which makesit to have tax exempt status. The company acquired this status underits predecessor, NET (National Education Television). The number ofemployees working in the company is approximately 500.
Oneof the obstacles that the company faces in its sector is criticismfor failure of airing some documentaries. In its sector, people feelthat the company should air everything that they need to watch orknow about. However, if the company fails in airing the documentariesor a given program, it is highly criticized to favor a particularside. For example, the failure of the network to air the documentaryCitizenKochwas highly criticized (Kirchner, 2014). Therefore, criticism emergesas a problem that the company faces in the sector. Another problemthat the company faces in the sector is inadequate resources thatcould aid in reaching out to different members of the society such asschool children. The company has innovative approaches that it hasused in dealing with the problems. For instance, the company hasresponded to the problem of criticism by distributing factualinformation to its member stations for damage control. On the otherhand, it has prioritized its operations in order to make use of theavailable resources.
Thecompany faced a major crisis in 2001, when there were economic turndowns in the economy. In order to overcome the problem of finances,the company responded by cutting down the number of employees that ithad by more than 10% (Jensen, 2001). This helped the company tooperate within the resources that were available.
FOXNetwork is a United States broadcasting company. The company operatesthe second broadcast television network in the United States afterthe CBS. The company has above 200 affiliate stations. FOX is asubsidiary of Twenty-First Century Fox, former News Corporation thatbecame established in 1986. FOX broadcasting stakeholders extend fromthe owners of the entity to the United States government and itsagencies. The targeted users are divided into three classes userswith privacy concern, general users, and users with copyright. Themission statement of the company is the creation and distribution oftop-quality news, sports and entertainment around the world."(News Corporation, 2002). The value statement of the company isentertaining and enlightening hundreds of millions of people throughactors, authors, producers, directors, and reporters that fulfill themission of the company. The headquarters of the company are in LosAngeles, California. The company has approximately 3,000 employees.The company had recent revenue of 27,675 million and a recent incomeof 7,323 million. The percent change in profits was 17%, while therevenue change was 10%. Compared to other companies, the company wasamong the leading companies.
Interms of competition, the FOX network has maintained itscompetitiveness amid its main competitors such as the CBS in itsdomestic and local market. The company has taken a good portion ofboth the local and domestic market, but has not been capable ofbecoming the leader in the markets. In hiring, the company hasmaintained its competitiveness, but CBS still leads the market inhiring. In the overall domestic market, the company emerges as secondfrom CBS.
Oneof the obstacles that the company is facing in its sector entails theissue of notifying users concerning the type of information that itis collects, its purpose, and the use of the information. The companyhas not been capable of handling this issue because it just providessome examples of the information collected through its privatepolicy, but does not justify the need for collection.
Thecompany faced a crisis in 2000, where in a March 2000 Business Week,the Harris Poll indicated that 75% of the respondents were concernedabout their private policy (Business Week, 2000). The company’sprivate policy was under threat and was about to make the companyface reputation loss, which could mean losses in the market. Thecompany responded by defended its private policy, but did not resolvethe issue completely since it did not provide customers with theinformation that fox.com collects.
PBSWebsite. Retrieved fromhttp://www.pbs.org/about/corporate-information/mission/
NewsCorporation. (2002). Annual report. Sydney, N.S.W., Australia: NewsCorp.
BusinessWeek/Harris Poll: A Growing Threat. (2000, March 20). RetrievedFebruary 21, 2010, fromhttp://www.businessweek.com/2000/00_12/b3673010.htm
Jensen,E. (2001, Nov 6th).PBS Cuts Staff by more than 10%: LosAngeles Times.
Kirchner,L. (2014, Sept 30th).Now PBS and Harper’s both have a Koch Problem: TheBaffler.