Business Business




Supercompra:Sourcing from Small Andean Farmers

AMexican giant, Grupo Mazaplan, raised the Ecuadorian market throughpurchasing Supercompra, a large local and interest Control Company(Bruni-Celli &amp Plaza, 2013). However, the incoming CEO, JuanPedro Zapata, discarded a model of purchasing, where the controloffice sourced national distributors produce to make deliveries tosale points, substituting it with decentralized units identified asproximity platforms, countrywide, for farmers.

Theproblem is how variance in management, affects the network andknowledge of social enterprises.

Inthis case Andean region, farmers are central in the difficultiesfacing companies when developing commercial relations. Suppliers oflow-income play a role in the market mechanisms, elaborating onSupercompra handling of relationships with farmers.

InSupercompra effort to proceed despite its relationship withsuppliers: there is need to allow dwindling away of small Pallatangagrowers relations, facing the discontinuing resources invested andefforts in organizing them through building relationships withmiddlemen and commercial farmers irrespective of disrupted smallgrowers relationship, reframe it through social initiatives throughresource allocation for stable business relationships. This will be amajor investment, through dedicated effort and time to foster farmersin achieving profitable commercial relations.

Athought on this case, looks into the managerial strategy, applied bydifferent managers to outdo business legacies set, through making ofchanges on existing models, or doing away with them.

Procurementat Betapharm Corp. (A)

Amove to centralize procurement by Betapharm and e-sourcing among manyincentive issues controlling and got to subsequently a rise, whenGeorge Brannigan the vice president of procurement and e-sourcingdirector Doug Burke alongside sourcing groups for global hotelcontracts under Robert Houlihan including malic acid a new material,Exelon teamed under Michel Wilkeson Betam implemented the emphtoris e-pass system. (Kulp, Randall &amp Harvard University, 2005)

Theproblem in this case is procuring of e-sourcing, facilitatesmiscellaneous hotel contract.

Branniganis a central character in highlighting the merits and demerits ofe-pass system use in the preceding discussion. Managed care, gets tobe of consideration in Betapharm’soperation, since it highlights on a great portion of newprescriptions in the market. Therefore, desired growth projection,should be considerate of Managed care.

Asa way of the pharmaceutical sales growth, offering of incentives waseffective, irrespective of pricing pressures faced from governmentand high migration to generic drugs by patients.

Athought over the form of operation depicted in the two cases, focusesin adoption of perceived “integrated” approaches in management ofa business, which in reality tend to work in business thrive forefficiency. Use of e-sourcing and proficient model change influencesbusiness performance.


Bruni-Celli,J., &amp Plaza, M. (2013). CaseStudy:Supercompra: Sourcing from Small Andean Farmers (p. 120). Cambridge:Harvard Business.

Kulp,S., Randall, T., &amp Harvard University. (2005). Procurementat Betapharm Corp. (A).Boston, MA: Harvard Business School.