Case Study on Creating an Organization and Evaluating its Performance.


CaseStudy on Creating an Organization and Evaluating its Performance.

Settingup an organization may seem like a walk in the park for individualswho are yet to face the challenges involved in the task. The processinvolved in setting up an organization is mostly costly, complicatedand draining in terms of energy and time. The individual charged withthe responsibility needs to be focused on the result as well aspossess particular skills to help them on a long and tiring journey.

Heartsvilleis the town at the center of the case study. It is a relatively smalltown that is economically challenged. Most of the residents arelow-income earners. The town does not enjoy the many social amenitiesseen in other developed cities. Having worked in the town for a whileas the chief executive officer of Care for you Inc., I felt thecommunity deserves more than it was getting. The organization is anon-profit making organization hence it focuses on the socialwellbeing of the community.

Aftera detailed analysis of the town, I was able to observe a worryingtrend in the town. There exist a number of mentally ill individualsin the town. Presently there are eight mentally ill adults in thearea. The individuals seem to have been neglected by the communityand live in deplorable conditions. They lack access to basic needs aswell as the feeling of societal love and care. I decided to try andgive the ill individuals the so much needed love and attention. Ifelt that a group home would be helpful. I went ahead to apply for agrant from the federal government as well as choose the site for thegroup home. The plan however will not be complete withoutincorporating the community in which the ill adults live. Thecommunity is however opposed to the plan due to a number of reasonsand so is the chamber of commerce as well as the real estatecommunity.

Settingup the organization will be a complex process given the opposition byoutside forces. Apart from the opposition I will also need to build ateam to work with, identify the challenges I face, come up withsolutions and develop a viable plan that brings all stakeholders onboard. That will ensure the organization itself will perform asexpected as well as ensure the home is accepted and embraced by thecommunity.

Buildinga Team.

Anyorganization that hopes to succeed needs to have a set of employeesor volunteers who help in the daily operations of the entity. Being anon-profit making organization, Care for you will mostly need thehelp of volunteers. It may be necessaryto have a few skilledpersonnel since the concerned individuals are mentally ill. Theprocess of hiring and recruiting the workers requires attention todetail as well as certain managerial skills.

Humanresource management is the most intricate tool when it comes topersonnel acquisition and management. Human resource managementhappens where there is a group of people working together to meetindividual objectives. The skill is necessary since the individualspossess different skills and do things differently (Itika 63). Theinvolved parties need to be synced so as to work towards a commongoal. They are also built to work with the available resources tomeet the organizational objectives.

Thegroup home will require about five workers. It will need two doctorswho are well versed with mental health, one cook, and two caregivers.The manager will be the supervisor and will offer organizationalguidance and direction. Human resource involves getting the rightpeople in the right jobs (Hargadon &amp Bechky 493). It implies anumber of processes such as recruitment, selection, placement,promotions, transfers and downsizing. The group will needrecruitment, selection, placement, and downsizing. Promotion andtransfers may not be possible since it is a relatively neworganization, and it has only one branch. Before the selection, thereneeds to exist an organizational structure that gives a precisedefinition of the organizational composition (Church 283). Thestructure will be as follows.

Themanager in this case is the C.E.O. He is the overall overseer of theorganization has the responsibility for ensuring the organization isperforming. The doctors are second in command. They are in charge ofthe health of the ill and are, therefore, core players in the team.The support staff is equally important since they help ensure thatthe day to day operations of the home are moving according to plan.Each of the above individuals has defined roles and is, therefore,expected to have certain qualities.

Themanager is the leader hence he is supposed to have certain leadershiptraits. The need for leadership skills is because people are diverse,and conflicts are likely to arise (Mumford 23). The manager isexpected to control internal conflicts and make sure that the workersco-exist amicably. The organization needs to control conflict as wellas adjust to change and choose best paths for goal attainment. Themanager needs to employ their acquired skills in conflict resolution.

Teambuilding incorporates the selection process. This process combinestrying to get people to fill the available vacancies in theorganization (Hrebiniak &ampAlluto 563). The manager may selectindividuals based on a number of factors such as academic excellence,vocational training, organizational needs as well as the corporatebudget. The home will recruit staff on the basis of budget,vocational training as well as the individual’s ability to help thedisabled. The selection will be a competitive one since interestedcandidates will have to apply for the jobs and vetted by the manager.That will mostly apply to the support staff. The doctors will have tobe hand-picked based on their past performance in terms of recent probono societal development works. The workers will then be placed intheir respective fields with a clear understanding of what isexpected of them.

Theteam will be free to be creative and innovative in performing theirduties since the patients are vulnerable and fragile. Communicationin the team will be all-ways that are vertical as well as horizontal.Organizational objectives will be clearly communicated to the workersso as to ensure they are in line with the expectations of theorganization (Whetten &amp Cameron 26). Once anentity has been setup, thenext hurdle is the challenges from within and without.


Theorganization is facing numerous challenges even before its inception.The community is already opposing the sketchy picture of theproposal. That draws an image of an existing conflict between theorganization and the society. The conflict cycle has three parts thatare the causes, the core process and the effects of the conflict(Wall&amp Callister 528). The conflict manifest in this particularcase is the intergroup conflict. The chamber of commerce, the realestate society, the media and the local community are the groupsinvolved in a tussle with the management. Each of these feels theorganization should not be set up in the town. Conflict as defined byJames Wall (543) is a process whereby one party feels that theirinterests are being opposed or negatively perceived by a differentparty.

Theconflict is mainly due to the differences in the goals and objectivesof the parties involved. There also seems to a gap in thecommunication between the organization and the individuals since theyseem unaware of the intentions of the entity. Power struggles arealso evident as is the case with a real estate society. The conflictswill require conflict management skills so as to put the issue tobed. According to Wall and Callister (532) for one to manageconflicts, they have to possess knowledge of the cause of theconflict and results. One has to seek alternatives so as to avoid theconflict. Conflict solutions need to be prescriptive so as to helppeople understand what should be done.

Themanagement has to be creative in the way it approaches the cause ofthe conflict. Problem construction is an integral part of the processsince it helps to understand the structure of the problem (Michael17). The understanding helps in generating alternate solutions and afeasible implementation plan. The real estate community is mainlyconcerned that the area that is to be used for the home is one theyintended to use for real estate projects. They feel that theirdevelopment projects are being threatened. The chamber of commerce isopposing the project since it feels it is an unnecessary misuse ofpublic funds. They are of the opinion that the mentally ill can be inother facilities without having to set up new ones.

Themanager needs to solve the problem creatively and analytically so asto make sure the project sails through and at the same time satisfiesthe concerned parties. To solve the problem, the management will needto use the four steps of problem solving. The steps involve definingthe problem, generating alternative solutions, evaluation andselection and implementation and follow up the solutions (Goltz,Hietapelto, Reinsch&amp Tyrell 559). The opposing parties need tostate clearly their concerns, and the organization tries tounderstand them. The body needs to state the problem clearly anddetermine its causes. In generating alternatives, the involvedparties have to postpone evaluating the alternatives. They also needto build on other ideas and identify the options that solve theproblem at hand. For instance,a real estate community has a concernregarding the land. That has alternatives such as getting them landsome other place.

Thechosen alternative needs to be evaluated relative to optimal standard(Goltz, Hietapelto, Reinsch&amp Tyrell 543). The chamber of commerceis mainly concerned with thecost, and that has to be countered byproving that the community needs the facility as opposed to detachingthe ill individuals from their communities. Once an alternative hasagreed upon, the parties will help in the implementation andfollow-up. The media will have to help in letting the community knowabout the importance of the organization, and the part is plays inthe society.

Theproblem-solving cycle has its fair share of challenges. There mayexist a lack of consensus on the problem at hand, confusinginformation on the problem, few alternatives, limited information onoptions as well as a lack of acceptance of the solutions.


Theentity needs to develop solutions to counter the challenges it faces.The problems it faces presently include the lack of funds, the lackof skilled personnel, opposition from external parties as well as anegative perception by the community. The manager has to developstrategies that bring all stakeholders on board and make them part ofthe process.

Lackof funds is a big problem that will need immediate solution if theproposal is to succeed. The manager needs to employ their skills toraise the funds. The manager will have to convince the chamber ofcommerce that the project is viable and needs funds. The manager willhave to use their personal power gained from the expertise orpersonal attraction to make sure the government sees the need for agroup home. The personal power shows others that it makes sense to dowhat you say.

Theorganization will most certainly face problems internally. Theworkers need motivation as well as leadership. The manager has toensure the workers are committed to their jobs. Motivation of theemployees may be in the form of salaries, rewards, and incentives.The volunteers need to be motivated to continue working. They can besaid to be volunteers-with-pay. That will help reduce the employeeturnover. They also need to feel that their needs are taken intoconsideration. They need to be trained and retrained since thatcontributes towards their self-actualization needs as in Maslow’shierarchy of needs (Porter &amp Steers 163). Their roles in theorganization also need to be clear. That gives them a certain senseof security as being part of the body.

Theopposition from the media, the chamber of commerce and the realestate society will get a solutionthrough the usedialog. Theorganization and the parties have to come together and come up withalternatives to their respective problems. The chamber of commercemay have to look at the possibility of funding the organization fromgrants and not taxpayers money. The real estate may have to look foranother site or assign the group another piece of land. The communityneeds education on the importance of the home and why they need toaccept it as part of the city. That will ensure all concerns getcomprehensive attention and detailed answers.


Theorganization may have come up with solutions to the problem it faces,but it needs a clear ideaon how to make sure the solutions areactually implemented. The plan is precise and clear on what theorganization needs so as to ensure its success. The entity willcommunicate its vision to all stakeholders as well as critics. Thatmakes sure that all parties know what the organization seeks toachieve. The open nature of the plan will check that the organizationestablishes the goals that are in line with the community as a wholeand its needs.

Acomprehensive reward system will be put in place so as to make surethe financial needs of the workers are put first. The plan serves tomake sure the employees feel appreciated at their work place andhence they deliver quality services to the community. That in turntranslates to the chamber of commerce realizing that the organizationwas worth every penny.

Theorganizational has to be operating efficiently. That is possible bycombining certain tasks in the organization such as having adoctor’shelp in feeding the patients. The plan also involves formingidentifiable work units. The doctors are one unit since they dealwith the patients’ health while the support staff is anothergroupthat offers non-skilled services such as cooking and cleaning.That makes sure each person knows what is expected of them and thatthey deliver.

Theorganizational will also put in place a communication and feedbackprocess that is open and transparent. It is through this avenue thatoutsiders are expected to get in touch with the firm. The constantflow of information will help ensure the organization is conversantwith what is happening around it as well as the needs of the society(Itika 57). That will ensure the organization is freely accessible tothe public and all information is availed to them.

Finally,the entity will put in place an efficient management system that willincorporate the finance of the section. The management will composeof the C.E.O, one doctor, one member of the support staff and onemember of the society. That will make sure that management is notonly in-house but is inclusive of the public. The management will beresponsible for the management of funds and the setting oforganizational objectives and seeing to it that the set goalsareaccomplished.

Theorganization faces a lot of challenges from the society in which itwishes to operate from. The challenges require impeccable managerialskills to tackle. The solutions offered above chart the way for anorganization to make sure it minimizes if not eliminate the problemsit faces. The plan also outlines what the organization will do so asto make sure the solutions are workable.


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