IS THE MEDIA TOXIC?

ISTHE MEDIA TOXIC?

Subject

bafree.net,.(2014). InfluenceGuide – BAfree.net | Negative Influences of Media on the Society.Influence.bafree.net.Retrieved 28 November 2014, fromhttp://influence.bafree.net/negative-influences-of-media-on-the-society.php

Thisonline source analyzes the negative impacts that the media has on thesociety. The article looks at how the population is swayed by themedia content and how the media personalities have emerged as themost fancied role models for young people. The article points outthat the media influence people in such a way that individuals wouldwant to imitate the iconic figures and celebrities that are presentedthrough it. It argues that the negative impact that the media has onthe society has a significant implication on the moral fabric andwell-being of the current and future generations. The article holdsthat despite having the ability to distinguish between the wrong andbad sides of the media, most individuals blindly follow what is beingpresented by the media. It points out that the population thirsts forentertaining news and the players in the media industry know this andwould always strive to give the public what it wants rather than whatreally matters and what is needed.

Itis argued that our actions and thoughts are influenced by the media.The media often hides the dark side of the individuals who peopleidolize, thereby giving false information to the unsuspectingsociety. The article points out that the media is increasingly beingutilized to create controversies in various spheres of the sociallife. This frequent occurrence of controversies is aimed at makingthe members of the society forget about other important issues thathave to be dealt with, and to get more attention of the people. Themedia is now profit-oriented with most media houses striving toattract the highest number of viewers in order to generate moreprofits. Players in the media industry would stop at nothing,including generating lies and controversies in order to achieve this.In general, this article highlights the important issues surroundingthe media today, pointing out its toxic effects such as creation ofpropaganda and controversies, encouraging eating disorders and makingavailable inappropriate information to children

Iyebote,F. (2007). MediaHarm Nation’s Moral Values.AccuracyIn Media.Retrieved 28 November 2014, fromhttp://www.aim.org/briefing/media-harm-nations-moral-values/

Iyebotelooks at how the media has contributed to the general decay of thenational moral value. He points out that the media has failed tonotice and work on the negative impacts it has caused on the generallevels of morality in the society. Some of the negative impacts thearticle identifies includes increased rates of divorce as well asincreased crime cases. The article notes that the messages presentedthrough different media publications as well as telecast haveremained unchanged for a long time, meaning that the media iscontinually feeding the public with wrong information and not takingtime to think about the general impact of these messages. Iyeboteargues that surveys conducted point out that the people are aware ofthe negative impact that the media has on the moral values of Americaas a nation.

Thearticle refers to the National Cultural values survey, which foundthat most Americans believe that the media plays a significant rolein eroding the moral values of the nation. According to this article,the media plays an important role in promoting the values that werepreviously unwelcomed in the society. Iyebote points out that theentertainment industry in particular has had the greatest impact onthe national moral values. This industry has played a significantrole in promoting negative moral values in the society. The articlepoints that there has been an increase in the amount of corruptmaterials presented through the media. The article goes ahead topoint out some of the positive impact the media has had on thesociety. Apart from making it possible for information to be passedquickly, the media has enabled communication between societies thatare far from each to communicate in a timely manner. It is pointedout that the media needs to be better in order to ensure that thebasic family values are promoted.

Johnson,M. (2014). Mediaand morality | MediaSmarts.Mediasmarts.ca.Retrieved 28 November 2014, fromhttp://mediasmarts.ca/blog/media-and-morality

Johnargues that society members are increasingly taking the relationshipbetween morality and the media for granted. The article starts bypointing out the various views generated about a movie called ZeroDark thirty, whichis based on the search and killing of Osama Bin Laden. The writerpoints out that while some individuals praised the production and theconcept as presented by the movies, others were of the view that itpromoted torture as used by the intelligence service to get outinformation from suspected terrorists. John analyzes the developmentof morality as an important issue in the society and argues that ithas been treated as a serious matter in the society for about 50years now. The article takes an in-depth analysis into how the moraldevelopment of young people is impacted by the media. It is arguedthat moral behaviors acquired by youths are learned and that exposureto violent media and other bad media messages results into negativemoral development.

Accordingto John, the media also plays an important role in generating moraldilemmas in the society. Some of the issues advocated by the mediamay be shunned in some societies, and when this information gets tothe people in this society, they get divided on what path to follow.According to John, too much reliance on the content presented by themedia may make it hard for individuals to fail to analyze importantissues from a moral perspective. The article points out that themedia has a blinding effect on the society, feeding individuals withwhat they want to hear. Apart from highlighting the negative side ofthe media, the article also points out some of the positiveinfluences of the media. John argues that the media has also beenfound to promote positive moral values in the society.

Tamborini,R. (2013). Mediaand the moral mind.Abingdon, Oxon: Routledge.

Tamborinibrings together a number of articles written by different scholarsand which analyze the relationship between the media and morality.The text gives answers to a number of important questions regardingthe relationship between the media and morality, such as whether the exposure to media content may alter or shape the moral values ofindividuals and whether morality has an impact on how individualsselect and interpret the various media content. It is argued that themedia is increasingly being utilized as a means to control thepublic. According to one article, the media utilizes attractive andflowery language in order to keep the masses entertained. This inturns makes it possible for descriptions to be provoked. The media ispointed as being a major contributor to negative psychologicalbehaviors of individuals, despite having a number of positiveimpacts. It is argued that it has played a significant role inchanging the moral values and cultural values of individuals withinthe society.

Itis pointed out that the antisocial influence of the media overmorality has been discussed, with various members of the society,including scholars, politicians, media producers and social criticsdiscussing the different ways through which exposure to media resultsinto moral decays. The book presents different views held bydifferent writers and looks at how various forms of the media arerelated to the moral well-being of the society. In general, the bookidentifies the significant role that the media has played in shapingthe moral values and well-being of the society. The different writersopine that the link between media and morality has been in existencefor a long time, with the media playing a significant role inpromoting certain moral values while condemning certain moral valuethat the public generally deems unfit.

Tester,K. (2013). MediaCulture &amp Morality.New York: Routledge

Thisbook looks at the connection between cultural studies, the media andmorality. In the first chapter of the book, Tester looks at how thestudy of media and cultural study are interconnected. It is arguedthat most studies in the media have focused on the popular media,with questions on moral and culture values being ignored. The bookalso takes an in-depth analysis of the various media audiences andhow they are affected by the different content the media presents.The relationship between the media and morality is presented in the4thchapter of the text. Tester argues that there are significantdifferences in how the recipients of media content respond to issuesidentified as moral problems with the media. Tester argues thatthough participation, the audience is able to connect with the media.The author looks at various views presented by other scholars withregard to the connection between morality and media

Thetext points out the various roles the media plays in the society. Itlooks at how these roles impact the moral well-being as well as thecultural well-being of the various members of the society. It pointsout that the function of the media depends on how the members of thesociety chose to use it. Different functions of the media are pointedout as having varying impacts on the moral values in the society.According to Tester, positive moral values are generated when mediausage is intended to benefit the public, but negative moral valuesare generated when the utilization of the media is aimed at promotingoneself or a certain entity. The greatest moral dilemma with regardto the impact of the media on the society that Tester raises in thistext is the right to know versus security. It is pointed out thatgovernments have realized the power of the media in shaping attitudesand opinions, and thus seek to regulate the media content.

Singh,J., &amp Sandhu, N. (2014). Impact of Television Commercials on theSocial and Moral Behavior of Indian Viewers – Empirical Evidence.InternationalJournal Of Humanities And Social Science,1(7),178-182.

Singhand Sandhu analyze the impact that television commercials have on themorality and cultural values of individuals. The study involved anempirical study in which there were 520 respondents. According to therespondents,television commercials undermine social, moral andreligious values and negatively influence human behavior. In additionto that, their study points out that violate ethical norms anddisrespect the integrity of cultures, the consequences of whichmanifest themselves in the form of degradation of women, sexualpreoccupation and boost to materialism. The writers point out thatbusinesses are increasingly utilizing the media to advertise theirproducts and that each passing day, individuals come acrosscommercials and images that promote various products. The articlepoints out that the advertisement of commercial and non-commercialproducts have become major businesses. Additionally, they are of theopinion that different adverts carry varying messages, which in turnhave varying implications on the morality and culture of individuals.

Singhand Sandhu argue that adverts have varying impact on the members ofthe society. They acknowledge the fact that the media has widely beenused as a channel through which advertisements can be made. Differentadverts carry varying messages. Adverts that promote alcohol andcigarette use are likely to encourage the consumption of theseproducts. The consumption of certain products such as alcohol maylead to certain actions considered a vice in the society. Byencouraging the consumption of these products that lead to theviolation of the social norms, the media plays a significant role inencouraging moral decay in the society. The article focuses on thenegative impact that commercials have on the society and fails to thepositive side of these commercials.

Dahl,G., &amp Della Vigna, S. (2008). Doesmovie violence increase violent crime?.Cambridge, Mass.: National Bureau of Economic Research.

Dahland Della discuss how violent media impacts the behavior ofindividuals in the society. They point out that the impact ofviolent media on the behavior of children as well as adults has beenwidely debated in different spheres including the criminal justicesystem and psychology. They point out that concerns have been raisedabout the impact that various mediums of information has on behavior.Different functions of the media are pointed out as having varyingimpacts on the moral values in the society. The text points out thatthe media is increasingly being utilized to create controversies invarious spheres of the social life. This frequent occurrence ofcontroversies is aimed at making the members of the society forgetabout other important issues that have to be dealt with, and to getmore attention of the people. The media is now profit-driven, withmost media houses striving to attract the highest number of viewersin order to generate more profits.

Thistext focuses on media that encourages violence and does a great jobin identifying how the promotion of violence through the media leadsto moral decay. However, it does not discuss the impact that otherforms of media have on the moral well-being of the society. The textfails to point out that all forms of media has both the negative andpositive impact on the society.

Orwell,G. (1949). Nineteeneighty-four.New York: Harcourt, Brace.

Thedystopian novel tells of aman trapped in a political nightmare and faces the opposite fate: itsrelevance and power to disturb our complacency seem to grow decade bydecade. Winston Smith is tied of the control that control that theruling party Has on Oceania. The party controls every other importantaspect of the community. In Winston Smith’s desperate struggle tofree himself from an all-encompassing, malevolent state, Orwellzeroes in on tendencies apparent in every modern society, and madevivid the universal predicament of the individual.

Orwellis able to bring out the dark side of the media in this story. Themedia is potryaed as an important channel through which totalitariangovernments spread their propaganda. Orwell notes the role that themedia plays in portraying political leaders as well as othersocieties that utilize different political ideologies. Technology andthe media are brought out as the key supporters of the oppressivegovernment in Oceania. The media is portrayed as an entity which canbe easily manipulated and controlled in order to fit the needs ofthose in authority. In this novel, all sources of information arecontrolled by the party, meaning that the information people get fromdifferent media sources such as newspapers are manipulated.

WorksCited

bafree.net,.(2014). InfluenceGuide – BAfree.net | Negative Influences of Media on the Society.Influence.bafree.net.Retrieved 28 November 2014, fromhttp://influence.bafree.net/negative-influences-of-media-on-the-society.php

Dahl,G., &amp Della Vigna, S. (2008). Doesmovie violence increase violent crime?.Cambridge, Mass.: National Bureau of Economic Research.

Iyebote,F. (2007). MediaHarm Nation’s Moral Values.AccuracyIn Media.Retrieved 28 November 2014, fromhttp://www.aim.org/briefing/media-harm-nations-moral-values/

Johnson,M. (2014). Mediaand morality | MediaSmarts.Mediasmarts.ca.Retrieved 28 November 2014, fromhttp://mediasmarts.ca/blog/media-and-morality

Singh,J., &amp Sandhu, N. (2014). Impact of Television Commercials on theSocial and Moral Behavior of Indian Viewers – Empirical Evidence.InternationalJournal Of Humanities And Social Science,1(7),178-182.

Tamborini,R. (2013). Mediaand the moral mind.Abingdon, Oxon: Routledge.

Tester,K. (2013). MediaCulture &amp Morality.New York: Routledge.

Orwell,G. (1949). Nineteeneighty-four.New York: Harcourt, Brace.