Market Plan Ten

Create a matrix of the current product mix of Nike soccer shoes



Nike Hyper venom


Nike Magista Obra FG


Nike Magista Opus FG

Nike Magista Orden FG

Nike Mercurial superfly FG

Nike Obra SG

Nike Mercurial superfly SG

Nike Hyper venom Phatal SG Pro

Nike Hyper venom Phantom FG

Nike Tiempo Legacy FG

Nike Tiempo Legacy Turf

Nike Tiempo Legend V ACC FG


How profitability changes through each phase of the productlifecycle

Productlifecycle comprises of four stages: Introduction, growth, maturityand decline.

Introduction Stage: During this stage, the product is not yet knownto consumers and the sales realized will be low. Efforts of makingthe product known will be expensive hence expenses realized are highresulting to minimal or no profits.

GrowthStage: In this stage, the product becomes known hence more consumersleading to more sales and as a result more profits.

MaturityStage: This is whereby the business peaks up and competition becomesfierce. Companies that survive end up making much sales and greatprofits though not as much as at the end of the growth stage andbeginning of the maturity stage.

Declinestage: It is characterized by overall declining profits since theproduct is perceived as old and consumers tend to go for the newproducts in the market hence reduced sales

Briefprofile of type of consumer who is likely to represent each productadopter category of Nike soccer shoes.

Nikehyper venom: This particular category is present to soccer playerswith wider feet.

Mercurialcategory: This is represented by speedy soccer players.

Magistacollection. This is available to consumers ranging from small tomedium feet and is affordable.

NikeTiempo. Known for its comfort and comes with a variety of colorsthough expensive

Works Cited

John W. Evans, Jillian Y. Evans. Product Integrity and Reliability in Design. London [u.a.] : Springer, 2001.