Create a matrix of the current product mix of Nike soccer shoes
Nike Hyper venom
Nike Magista Obra FG
Nike Magista Opus FG
Nike Magista Orden FG
Nike Mercurial superfly FG
Nike Obra SG
Nike Mercurial superfly SG
Nike Hyper venom Phatal SG Pro
Nike Hyper venom Phantom FG
Nike Tiempo Legacy FG
Nike Tiempo Legacy Turf
Nike Tiempo Legend V ACC FG
How profitability changes through each phase of the productlifecycle
Productlifecycle comprises of four stages: Introduction, growth, maturityand decline.
Introduction Stage: During this stage, the product is not yet knownto consumers and the sales realized will be low. Efforts of makingthe product known will be expensive hence expenses realized are highresulting to minimal or no profits.
GrowthStage: In this stage, the product becomes known hence more consumersleading to more sales and as a result more profits.
MaturityStage: This is whereby the business peaks up and competition becomesfierce. Companies that survive end up making much sales and greatprofits though not as much as at the end of the growth stage andbeginning of the maturity stage.
Declinestage: It is characterized by overall declining profits since theproduct is perceived as old and consumers tend to go for the newproducts in the market hence reduced sales
Briefprofile of type of consumer who is likely to represent each productadopter category of Nike soccer shoes.
Nikehyper venom: This particular category is present to soccer playerswith wider feet.
Mercurialcategory: This is represented by speedy soccer players.
Magistacollection. This is available to consumers ranging from small tomedium feet and is affordable.
NikeTiempo. Known for its comfort and comes with a variety of colorsthough expensive
John W. Evans, Jillian Y. Evans. Product Integrity and Reliability in Design. London [u.a.] : Springer, 2001.