Onlineshopping vs. Traditional Shopping
Shopping hasbeen one of the oldest activities that have dominated human lifefor many years. During the ancient times, shopping used to beconducted as a form of trade, where people could exchange goods andservices for other products that they did not produce. However, withthe discovery of money, barter trade was replaced by currency tradingand people started using money to purchase goods. Traditionalshopping entails a situation whereby customers visit a businesspremise and purchase goods from the seller. On the other hand, onlineshopping refers to the sale of goods via the internet. Since the useof the internet started, it has become possible for organizations topost goods on their websites where customers can access the productsand choose from a wide variety.
Traditionalshopping and online shopping can be compared based on severaldifferences that exist between the two forms of shopping. One of thestriking differences between online and traditional shopping is theaspect of location. With online shopping, customers can purchaseproducts at any location without having to visit the stores of thecompany physically. When the customer orders the goods, they can bedelivered to his or doorstep. This offers a lot of convenience sinceconsumer movement is limited. On the contrary, in traditionalshopping, customers have to visit the company stores physically inorder to purchase the goods. Therefore, the physical presence ofcustomers in traditional shopping is mandatory, which is not the casein offline/traditional shopping.
Intraditional shopping, customers can examine the products they arebuying. As such, clients can determine the condition of the productsand at the same time check whether the products are of the qualitythey want. Customers who purchase products this way can even test thegoods. For example, if a customer is buying electronics andelectrical appliances, he or she can verify whether the goods areworking. Online shopping does not give customers the opportunity totest the products they are purchasing. Since customers who do onlineshopping do not visit the stores, they only accept the goodsdelivered to them by the dealers without keen consideration of theircondition. In some cases, customers can purchase faulty goods withouttheir knowledge. In traditional shopping, goods are displayed oncounters and shelves in the company stores. On the other hand, onlineshopping involves displaying goods in the company website. The onlineshoppers then visit the website and choose the products, which theywould wish to purchase based on the features presented onthe website.
Theother difference between online and traditional shopping is based onthe access of customers to personnel. In traditional shopping,customers have physical access to marketing personnel who have beenwell trained to deal with the customers. The personnel explain to thecustomers the features of the products and at times show customershow to use products for example, customers may be taught how tooperate machines. This makes customer experience pleasant, since,with face-to-face communication, customers can get comprehensiveinformation about the products they want to purchase. In onlineshopping, customers do not get an opportunity to converse withmarketing personnel through face-to-face communication. Rather,customers with the marketing representatives through online chats.Customer queries are answered via chat messages unlike in traditionalmarketing where customers can ask a question and receive a responsethrough demonstration.