Apartfrom the financial struggles that the airline has been going through,Malaysia Airlines (MAS) has been hit by another problem. In 2014, twoof its aircrafts experienced tragedies leading to the loss of allpassengers on board. As a result, customers have lost confidence inthe airline’s capacity to offer safety, which has led to loss ofthe airline’s competitiveness. The airline does not have thecapacity of competing with low cost airlines such as Air Asia unlessit solves the problems it is currently experiencing. Solving thecompany’s problems will offer the company an opportunity to serveits customers better.