Planning, Advocating, Evaluating and Monitoring Advocacy

(Surname) 3


Planning,Advocating, Evaluating and Monitoring Advocacy

Planning,Advocating, Evaluating and Monitoring Advocacy


Theproblems that are highlighted in this Act include funding the oldage but through their money contribution which is deducted from theirincome and employees paying high tax rates for the provision of thesocial security etc. The ideal solution to these problems is toprovide the welfare services to the community at zero or low costsassociated with the citizens’ contributions and employees incomenot interfered with when structuring and accumulating their pensionscheme. (SocialSecurity Act of 1935,2009). The primary approach to meet the solutions is to carry outnegotiation and dialog processes in order to air the advocacy to thetarget audience. The secondary approach is to use the public pressurethrough use of force to make them act on the advocacy in time. Beforeselecting the kind of approach to use, pre-analysis should be done todetermine how the targets would react such as being supportive orresistant (Ashfield,2004)

Thetype advocacy I would use in this situation is policy advocacy. Thisis because I would be advocating for the changes in the policies soas to address the problems affecting the Americans employees throughpayment of taxes and provide security to the children who aredependent and mentally challenged and the aged. The goal of theadvocacy will be to see the policies put for tax deductions removedand the tax payments reduced(Ashfield, 2004).The policy that has been put affects people in a number of ways forexample, the farmers were to be protected from the anticipated fallin the farm economy and so their income had to be levied so as getthe required money for this kind of protection. The old age were alsoto be protected but through their contribution of the funds fromtheir income. This affected their living standards as the commoditieslike foodstuffs became so much expensive. I cannot punish anyone ifthey don’t obey what the policy says since this is what I amadvocating against so as to be removed or rectified(Ross, 2007)

Thetargets of the advocacy include the institutions and individuals thatare involved in the policy structuring, as the primary target of theadvocacy while the politicians, media and public servants. To ensurethat the goal of my advocacy is accomplished, I will use thenormative science to advocate against the policy. The best policysolution is to provide the funds to the disabled and the old age andremove the problem of the economic security that had been operating.The secondary approach for these problems is to reduce the amount oftax deductions that the companies levy on their employees. This kindof solution will be best suited by the legislative or the policyadvocacy since I will be aiming at the rectification of policies andlegislations that are operating in the America, which have negativeimpacts to them and see how they can be changed.

Myprimary advocacy is policy/legislative which will be used togetherwith others like the community advocacy to ensure that the firstapproach of seeing that the disabled and the old age are fundedthrough a court case is implemented. The case and community advocacywill provide an alternative advocacy incase the first approach failsand this will explain the factors affective the youths, children andthe community at large by this security act. During majoring myeffort on the advocacy, my primary target will be the institutionsand the individuals in such institutions that are involved in thedecision making process to come up with the policies. This willinvolve undergoing different levels of the Federal Government such asthe government judicial system, in order to reach the policy makers.tactics that I would propose to be used for the advocacy include theuse of normative science so as to describe, interpret and investigatewith evidence, the problems that people experience and the solutionsthat are in place to the problems and systematic analysis of theexternal environment surrounding the policy.


Thestrategies that will be put into effect will consider the goals andthe objectives put in place for the advocacy I will commit myself tothe support by other parties like the general public at thegrassroots, raise the awareness to the public through the help of themass media and ensure that the goals are revisited in order to makesure that they are met within the given time frame. Other strategiesinclude mobilizing people to raise their voices to the authority andact as their leader, influence the less privileged in the society whoare undermined in the social security sector and in other policymaking processes. To do these I will need to for example strengthenand improve the communication capabilities of these disadvantagedmembers of the society and providing support to them in ensuring thattheir messages are heard by the authority, and give support to thoseat the grassroots for development and means of communication likeproviding them with radios and televisions meant for the generalcommunity. The importance of these strategies is to enable the lessadvantaged and those found at marginalized areas to speak out theissues that affect their livelihoods lives and what they propose tobe done. Iwill attend to the message to be passed to the primary target, attendto the audience itself and use a proper means of delivery whencommunicating the message to the targets. Before the message iscommunicated to the target, I will ensure that it is clear in itspurpose, the reason as at why it is required and the changes anddifferences it will make.

Themessage will be constructed to fit the needs and emotions and theknowledge of the targets. I will use a compelling message that willforce the authority targeted to react in time and finally choose agood delivery medium that will ensure that the targets receive themessage or hear it. I will prefer face-to-face presentation todeliver the message and since the message may not be acted uponpromptly after the reception, I will have to do a follow up andreinforcement to make sure that the necessary action is undertaken ingood time this will be done through the help of the secondarytargets like the activists, media and other public servants. Thus,through sending the message repeatedly to the target and seeking helpfrom the media to mobilize the target to act on the advocacy, I wouldhave ensured that the changes that we put forward are met. Thechanges can also be met through formation of partnerships andcoalitions to ensure that there is that support behind the proposaland that people are really in need of the advocacy. The use of mediaand internet can be as well use to mobilize and build up a supportbase from the public. (Ross,2007)

Incommunicating the advocacy, the audience I will be speaking to is theauthority concerned with the policy making as the primary listenerswhile at the same time I would speak to those who influence thedecisions made by the policy makers like the media and thepoliticians. For the primary targets, I would tell them my views andthe support I have from other members in the society about the issuesthat affect our lives and livelihoods and the solutions I have forthem. I would also speak about the challenges that people have facedsince the policy in place commenced. I would also ask them to reviewthe policy and consider the advocacy I have structured and convincethem that it is the most popular policy the society wants. Myargument will be based on the disadvantages of the policies and thebenefits that will be grabbed from the advocacy that I would like tobe put in operation. Just like the advocacy itself, I would discussmy strategies to both the primary targets and the secondary onesbecause the secondary target like the media would help me out inensuring that the strategies are well communicated and give me thenecessary support so that the primary target can consider them(Poole, 2006).

Thedesired outcome for the client would be, hearing that the proposal inthe advocacy and the views made will be acted upon immediately. Also,making them believe that the advocacy and the proposed changes thatthey want to be reviewed, changed and implemented are exactly thereal case, is also another outcome desired. Another perspective ofthe desired outcome is peaceful and collaborative response from theprimary target communicated to so that the views are being airedsuccessfully without interruptions. These changes that I am proposingor advocating for is meant to be socially just to everyone in thesociety not only my client. This is because the advocacy has beenmobilized by even the les advantaged in the society and those livingin the marginalized area that the poly making processes don’tconsider. They will then feel that the changes brought about by theadvocacy are of justice (Poole,2006).&nbsp.

Iwould allow the authorities, both the primary and secondary targetsto discuss about the advocacy presented to them so that they getenough time to prepare and gazette the changes that I had proposed.The policy changes may be a long term process as it passes throughvarious complex processes before it reaches its enactment stage. Iwould therefore prefer a long term time frame for this king ofadvocacy. To make them being competent and committed to theacceptance of the advocacy I will carry out the reinforcement by helpof the media to help find out whether they are really processing thechanges (Chapman,Wameyo &amp ActionAid (Organization), 2001).Consequently, I would consider some reasonable time frame under whichthe authorities should act upon the advocacy. In airing my advocacy,I would use both persuasion and negotiation. There are some of theproposals that the decision makers on policy infer from their ownquestions in order to respond, in this case I will use negotiation.Similarly, there are cases where the policy makers use the proposalsmade to come up with the decisions, in this case I would use thepersuasive language and message so as to convince them to make thedesired decisions according to my advocacy(Korhonen, Komulainen &amp Räty, 2011)..My initial position would be to consider equity in the distributionof funds and support to the society whereas my fallback would be dueto the following reasons: understanding and analyzing the laws,policies and regulation is a cumbersome process, some of theorganization and part of the population may be resistant and opposedto the move I would like to make and finally I might have lack allthe credibility of advocating such as having the necessary authorityand power to speak on behalf of the society that are to benefit fromthe change.


Thechanges I want to make are the tax rates, amount of contribution bythe employees to the pension fund and the ensuring a free support tothe maternity services and the old age in the society. I willtherefore consider the removal of the costly tax rate systems and theachievement of other objectives like seeing happy children in thestreets as a success in my advocacy efforts. I would use thesuccesses or failure case studies to determine if the tactics usedhave been successful this will be measured through the analyzed ofthe outputs and interim outcomes(Ashfield, McPeake &amp City Law School (London, England), 2010).&nbsp.These measures can be evidenced by the indicators such as the policyguidelines being developed or their proposals and organizations beingseen signing onto such proposals. The advocacy efforts will beassociated with some costs. A thorough and careful cost-benefitanalysis has to be done to ensure that the costs of the advocacy donot exceed the benefits that will be gained from the policy change.The costs involved in the advocacy would be direct and indirect. Thedirect costs can be measured ad quantified easily, for example thecost of printing in the media during the policy campaign to put theposters containing what changes the advocator would like to beaddressed in the policy making(Willy &amp Rapley, 2013).&nbsp.The indirect costs involve those that cannot be accounted for easilyand therefore cannot be quantified in numerical terms. Like the costof collaboration and other intangible costs that cannot be priced.Their benefits too cannot be quantified. The costs benefit analysislimit the advocator on the fine and detailed decision to undertake,in that inner considerations must be taken in order to value andcompare the benefits and the costs associated with the decisions. Theintangible costs also put some limitations on the advocator sincethey are much difficult to measure and therefore as an advocator, Imay incur much more costs than the benefits which the policy changecan bring (Korhonen,Komulainen &amp Räty, 2011).

Thefollowing data collection methods will be used to collect data whendoing evaluation:

Observation:This is where I would participate in the advocacy processing and theevents so that I obtain a first-hand data with evidence.

Surveysor interviews: I will make use of the print and digital media such asthe telephone, mail and online questions to be answered so that theprogress of the advocacy from the poly makers and the officialsinfluencing the decision making process feedback on their views. Iwould also use the method of focus groups which will involve adiscussion with the policy makers to obtain their ideas and reactionson the advocacy. (Chapman,Wameyo &amp ActionAid (Organization), 2001).&nbsp


Themonitoring will be involved with funding issues such as the spendingon those activities that ensure that there is a follow up on theprogress of the advocacy and that the goals to be achieved areprocesses. The persons responsible for coming up with the advocacytherefore should have adequate funds to ensure that these activitiesare done successfully. Definitely there is bureaucratic indifferencein making sure that the advocacy is implemented several opinionscome into concern on whether to make changes in the policies asproposed by the advocacy. The stakeholders responsible for makingthese changes are characterized by possession of different concepts,opinions and ideas on how to make decisions concerning the policy.Despite of the fact that the stakeholders have different opinion onwhat changes to allow and to what extent, the administration isworking much hard to ensure that the proposals made in the advocacyare acted on within a stipulated time and that they comply to theneeds of the society as a whole(Jackson &amp National Institute of Justice (U.S.), 2004).

Severalstakeholders both in the policy making process and the onesresponsible for the advocacy like the activists are responsible forthe continual monitoring of changes. They work close to one anotherin ensuring that the changes advocated for are processed and theprogress assessed regularly to make sure that the benefits areachieved finally. This is done on a regular basis say, monthly tomake sure that the economic, social and political changes that mayarise in the course of the implementation of the advocacy arereviewed and taken into account. The society is in the wait for thepolicy changes and their implementation for their own benefits and soif the changes that are made by the policy makers are not implementedto mean that they are not operational, then other social issues likestrikes and demonstrations may occur.

Inorder for a person to know whether the changes were beingimplemented, difference reactions and behaviors of the employees andchildren will be observed changed policy, change in writtenpublications by the federal government and finally changes in thelives and livelihood of the people in the country. Once the policy ischanged, the organizations, unions and other alliances will ensurethat the policy change is enacted accordingly. Other people who willbe involved in ensuring the enactment of the policy change will bethe individuals in the institutions responsible for policy makingplus the media and other activists (Hoefer,2006).

Afterthe implementation of the policy, any violation or breach of therules, laws or regulations that have been put in place anyinstitutions such as the federal government and other employmentorganizations, will be sued in a court of law for prosecutions.

Advocacyis a process that requires systematic planning, evaluation andmonitoring of the changes to be made up to their implementation. Apolicy advocacy should be of long term time frame to allow thedecision making processes in various sections of the federalgovernment to decide what changes to make.


Ashfield,E., Inns of Court School of Law., &amp City University (London,England). (2004).Advocacy. Oxford: Oxford University Press.

Ashfield,E., McPeake, R., &amp City Law School (London, England).(2010).&nbspAdvocacy. Oxford: Oxford University Press.

Chapman,J., Wameyo, A., &amp ActionAid (Organization). (2001).&nbspMonitoringand evaluating advocacy: A scoping study. London: Actionaid.

Hoefer,R. (2006).&nbspAdvocacypractice for social justice. Chicago, Ill: Lyceum Books.

Jackson,S. L., &amp National Institute of Justice (U.S.). (2004).&nbspAresource for evaluating child advocacy centers. Washington, D.C.:U.S. Dept. of Justice, Office of Justice Programs, NationalInstitute of Justice.

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Poole,M. (2006).&nbspThesegregated origins of social security: African Americans and the welfare state. Chapel Hill, NC: Univ. of North Carolina Press.

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SocialSecurity Act of 1935. (2009). S.l.: Great Neck Pub.

Willy,A. A. P., &amp Rapley, J. R. (2013).&nbspAdvocacy.